Are You Lonesome Tonight?

Under the motto “Are You Lonesome Tonight?”, LiveGroup. hosted its agency event 2025 and transformed the Ballonhalle Vienna into its own interpretation of Las Vegas for one evening. The centerpiece was a staged Wedding Chapel – as a humorous but clear symbol of commitment, partnership and cooperation at eye level: LiveGroup. dares.

The experience format combined casino elements, walking acts, a spectacular wrestling opening, interactive photo worlds and a deliberately hidden bar that was only discovered during the course of the evening. Another highlight was a tailor-made Las Vegas show with live music, which gave the event additional energy and show character.

Over 450 guests from business, marketing, media and the creative industry accepted the invitation and experienced a bold B2B event that focused on proximity, exchange and ease. The format impressively demonstrated how modern agency events can create lasting connections through strong staging, interaction and quality of experience – in the spirit of: What happens in Vegas, stays in Vegas.

©Martin Cos