Austrian Mint at the 2026 Daffodil Festival

At the 2026 Daffodil Festival in Ausseerland, the Austrian Mint set up a booth in the heart of one of Austria’s most traditional flower festivals. Amid artfully arranged daffodil displays, regional crafts, and a festive atmosphere, a special gathering place for visitors emerged—centered around high-quality coinage and a select assortment of coins.

The promotional campaign was tailored to the setting of the Daffodil Festival. From the coordination in the run-up to the event, through the planning of the activities, to personalized assistance and on-site sales at the booth, the result was a presence that raised the profile of the Münze Österreich brand while seamlessly integrating it into the festival atmosphere.

Alongside the large-scale floral figure displays and the diverse program of the Daffodil Festival, the product presentation, expert advice, and festive atmosphere combined to create an eye-catching brand experience. Thus, floral splendor met collectibles—and the fascination with high-quality coin minting resonated with an enthusiastic audience in the Ausseerland region.

© Gerd Kressl