Erste Bank x Vienna Pride 2025

At Vienna Pride 2025, Erste Bank teamed up with Erste Colours, Family & Friends to create an eye-catching and sustainable presence

– in line with the motto “believe in yourself” and as a clear statement for diversity.

Instead of a classic truck, a colorful, sparkling DJ trailer pulled by an e-bike provided pulsating beats and an exuberant atmosphere along Vienna’s Ringstrasse.
The focus was deliberately on a climate-neutral presence and the joint appearance as a pedestrian group. A special highlight was the 20-metre-long rainbow flag,

which impressively symbolized diversity, visibility and community – supported by many committed participants.

The result was an energetic, emotional performance that not only made diversity visible, but also made it tangible for everyone – authentic, sustainable and in the spirit of cohesion.

Andreas Stuchlik