huma eleven XXL Easter Garden 2024

The aim of the Easter garden concept was to create an immersive, child-friendly world of experience that allows families to immerse themselves in the fantasy world of the Easter bunny. XL elements ensured an impressive staging and a high quality of stay. In keeping with the “Easter Garden” motto, all stations reflected the natural, playful garden feeling and transformed the entire center into a coherent world of experience.

An Easter garden with an XL grass field, flowers, trees, animals and an Easter egg was created on around 100 m² as a playful discovery area. Two hot air balloons adapted to the corporate design served as a brand-defining highlight. The setting was complemented by a photo station with a florally decorated window frame.

The activation program included school activities with a craft station, a one-day public event with a search campaign, face painting, a 360° photobooth, walking acts and a children’s entertainer as Master of Ceremony. The project was accompanied by comprehensive PR, print, digital and social media measures as well as sampling campaigns in the center.

Robert Fritz