For years, the Mastercard Innovation Forum has been one of Mastercard Austria’s key business events. In 2026, LiveGroup. was responsible for the concept and execution for the fifth time—with the goal not only of continuing an established event but also of significantly enhancing it each year.
On June 9, 2026, Belvedere 21 in Vienna served as a platform for topics that shape the economy and society: innovation, trust, cybersecurity, financial confidence, the future of money, strong brands, and the world of soccer.
On stage, Barbara Fleissner hosted the program, during which top-tier speakers such as Greg van der Gaast, Oliver Mintzlaff, Stefan Maierhofer, Laura Feiersinger, Jan Platte, David Goldschmidt, Dorothea Ysenburg, and Agnieszka Spionek shared valuable insights and personal stories.
The forum’s concept was also consistently carried through in the staging. A striking curved LED screen impressively highlighted the stage and provided the visual backdrop for the program. The conference experience was enhanced by interactive and emotional elements such as a photo op with the official UEFA Super Cup trophy, personalized AI-generated portraits of the guests, an XXL foosball table, and a musical finale featuring Mel Merio.
The result was an event that effectively combined relevant content, powerful brand moments, and personal interactions.
© Tim Walker
