The RTL AdAlliance Night 2025

In July 2025, IP Austria became RTL AdAlliance – and the annual program presentation was given a completely new look. The client wanted everything to be different than before.

Instead of a classic frontal presentation, an event format was created based on the principle of content on demand. The Vienna factory halls became an open experience landscape with differently designed areas and over 30 screens. Whether in the lounge, in the exchange or while tattooing – the program could be consumed individually and in a relaxed manner.

A silent conference with headphones from the entrance ensured undisturbed listening. The visual centerpiece was the staging of the brand change: three mobile LED walls that formed the new RTL logo, pushed together to form a large LED wall and moved forward into the audience during the DJ set.

Food trucks and star DJ Giulia Siegel rounded off the evening – an event that made change visible and tangible.

Raphael Fasching

©Katharina Schiffl