The name says it all.
With the “Like a Pro” initiative, Drei made “professional feelings” tangible for young people in sports clubs throughout Austria – regardless of the type of sport. By fulfilling individual wishes and staging emotional moments, the telecommunications provider’s brand experience was to be positively charged.
In order to advertise the campaign to as many clubs and sports as possible and to document the implementation, Drei’s own social media channels and stores were integrated on the one hand, but cooperations with PULS4 and cinemas throughout Austria were also implemented.
Clubs were able to experience training sessions with well-known athletes such as former national player and internationally successful coach Peter Stöger, European and world champion and three-time Olympic participant Felix Auböck and triathlon world champion Sebastian Kienle. In addition, the teams were able to travel in a club-branded “Like a Pro” team bus or compete in professional sports venues such as the Generali Arena (soccer) or on the court of the Erste Bank Open (tennis) – including real referees, ball kids and a stadium atmosphere.
From the more than 500 submissions from 57 sports, implementations were realized in all federal states and for different sports, resulting in hundreds of beaming faces of young athletes.
Barbara Wirl
©Georg Krewenka
